In Defense of Negative Campaigning
William G. Mayer examines the attempt to limit or discourage negative campaigning and "attack" advertising in contemporary US election campaigns, arguing that negative campaigning is actually a necessary and legitimate part of any election and that it provides voters with essential information about the issues and choices at stake.
The Real Psychology of the Trump Presidency, Stanley Renshon Reviewed by William G. Mayer
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PERSPECTIVES ON PRESIDENTIAL ELECTIONS, 1992–2020
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